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What is search engine optimisation (SEO)?

This is the process of improving the volume or quality of visitors to your web site from search engines like Google via the “natural” or un-paid search results.

(why pay to be at the top)

What’s the big fuss about SEO?

Search Engine Optimisation (SEO) is one of, if not the most effective online marketing channels. The return on investment is very often astounding. Some forms of marketing can be prohibitively expensive with little or no return ever seen. SEO on the other hand allows you to capture your potential customers right at the point they are looking for your products and services.

It can be like switching on a flood of visitors to your website, not just any old visitors either… laser targeted visitors that convert into customers.

(let the monkey see the nuts)

Why does my business need SEO?

A recent survey revealed that over 70% of consumers looking for a business that’s based offline will search online for things like store location, contact details, opening times, services offered and prices charged. Furthermore, of those surveyed, 90% confessed that :

  • If they couldn’t find a specific business on Google, they’d happily use a competitor
  • They only clicked on websites/businesses that appeared on page 1 of search results
  • If they couldn’t find a specific business on Google then they assumed that the business had either ceased trading or no longer exists.

If your business isn’t on Google (and page 1 for that matter) then you’re customers think your business either is no longer trading or quite simply never existed. We’re sure you’ll agree that neither of these are a good thing. Think of all those potential customers that are going to your competitors just because they couldn’t find you on Google.

Tangent has the solution. Forget the Yellow Pages - your customers are looking for your business online – make sure you are the one that they find when they’re in the market for what you do.

(let your mouse do the walking)

Is SEO right for my business?

If you’ve got a website and want to increase your sales then the answer to this question is a resounding YES. Any business with a website will benefit from some well-executed SEO. You wouldn’t spend a load of cash on a slick new shop and forget to put a door at the front. It sounds ridiculous but a website without SEO means you’re not getting the most out of your budget – your website could well end up lost in the endless ocean we call the internet.

(not got a website yet? we build those too)

Tell me more

The process of search engine optimisation is actually quite complex and would take hours and many pages to explain the detailed intricacies so rather than bore you with a barrage of jargon we prefer to keep things simple.

SEO by Tangent + Your website = more visitors, more sales and more money.

(what’s to lose)

Why Tangent?

Tangent Design employs a team of experienced search engine marketing professionals that will take care of everything for you. We’ve produced results for clients in a wide variety of markets and work with businesses of all sizes and budgets.

We are a friendly bunch and we’re always happy to discuss your business, answering any questions you might have.

(we care about your business)

Gold Package - (The ideal SEO solution for a small business or one that’s just starting out).

This is the best fit plan for a business looking to gain new customers in a local area or small market. Our Gold monthly SEO plan blends content, social media and strategic linkbuilding.

You will get:

  • SEO content – usually around 2-3 articles per month depending upon subject area and length of pieces.
  • Social media – a mixture of social engagement and bookmarking
  • Up to 350 backlinks – this figure is indicative of the time and resources we dedicate to this element of your campaign. Links acquired will vary and will always be from a variety of sources and acquired carefully and strategically to ensure a natural looking link profile to avoid penalties with Google. Clients will only receive this level of backlinks if their website can ‘cope’ i.e. it is already authoritative or plenty of new content is added regularly. Otherwise we will use the time and resources to acquire links that are most beneficial.

You receive the same levels of service and reporting as clients on the higher monthly plans. The only difference being the level of time and resources we can dedicate to your campaign and therefore the results you can expect to achieve.

Platinum Package - (The ideal SEO solution for slightly bigger businesses with a little more budget looking for more results).

Our platinum monthly SEO plan blends content, social media and strategic linkbuilding.

You will get:

  • SEO content – usually around 4-6 articles per month depending upon subject area and length of pieces.
  • Social media – a mixture of social engagement and bookmarking
  • Up to 665 backlinks – this figure is indicative of the time and resources we dedicate to this element of your campaign. Links acquired will vary and will always be from a variety of sources and acquired carefully and strategically to ensure a natural looking link profile to avoid penalties with Google. Clients will only receive this level of backlinks if their website can ‘cope’ i.e. it is already authoritative or plenty of new content is added regularly. Otherwise we will use the time and resources to acquire links that are most beneficial.

If you opt for the slightly higher-priced platinum SEO plan, it allows us to get creative and spend more time developing and building links as well as engaging in social media to enhance SEO.

You receive the same levels of service and reporting as clients on the highest monthly plan. The only difference being the level of time and resources we can dedicate to your campaign and therefore the results you can expect to achieve.

Diamond Package - (The ideal SEO solution for our larger clients or businesses with national aspirations).

Our diamond monthly SEO plan blends content, social media and strategic linkbuilding.

You will get:

  • SEO content – usually around 8-10 articles per month depending upon subject area and length of pieces.
  • Social media – a mixture of social engagement and bookmarking
  • Up to 1,500 backlinks – this figure is indicative of the time and resources we dedicate to this element of your campaign. Links acquired will vary and will always be from a variety of sources and acquired carefully and strategically to ensure a natural looking link profile to avoid penalties with Google. Clients will only receive this level of backlinks if their website can ‘cope’ i.e. it is already authoritative or plenty of new content is added regularly. Otherwise we will use the time and resources to acquire links that are most beneficial.

If you opt for our highest level monthly SEO plan, it allows us to really get creative and get stuck into your market. We are confident that an investment in our highest level plan will help to really grow your business.