The team at Reebok asked us to create a campaign for their upcoming Sole Fury sneaker that would celebrate and educate sneakerheads on one of their most pioneering product technologies; Split Cushioning.
Knowing the sneakerhead audience are looking to align themselves with authentic brands, Tangent created a film that would showcase Reebok’s long history of footwear technology innovation.
The campaign “Reebok Inventors Of The Split” focused on the beginnings of the Reebok Advanced Concepts Group and traces the footprints of the split sole technology from its creation in 1994 through to today’s Run.R 96 and tomorrow’s Sole Fury. Our solution was delivered across the multi-channel customer experience, advertising and social media and targeted the high street fashion consumer and the Sneakerhead directly. Our film, “Reebok Inventors Of The Split” has been shortlisted for ‘Best Fashion Film’ at the Ciclope Awards 2018.