Reebok Instapump Fury Prototype

2019 sees Reebok celebrating this daring and enduring design by releasing what was the prototype version of this classic sneaker. Limited to just 1994 individually numbered pairs to honour its birth date, the Instapump Fury Prototype has been created with original design features and premium details that reflect the importance of the shoe.

Celebrating the genius of a sneaker makers’ workspace. Capturing the authentic approach of Steven Smiths desk, we have created a concept that is purely focused around the desk of Steven Smith. This concept is designed to intrigue, teasing the audience with a sequence of images that lead to the final showcase of the Prototype.

Campaign Film

Key Visual

Capturing the authentic approach of ‘the workspace’, we have created a CAMPAIGN that is purely focused on the reebok advanced concepts studio.

Set Design

We recreated the set of the original Reebok Advanced Concepts team. Their work defied the norm, their goal was experimentation and the creation of game changing technologies and sneakers.

Campaign Imagery

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Tangent Design Ltd
321b Broadstone Mill, Broadstone Road
Stockport, Cheshire, SK5 7DL, UK