Working with PR Agency The Romans we were asked by Virgin Trains to help promote their Christmas Campaign, ‘It’s a Wonderful Line’ in partnership` with Rethink Mental Illness. This campaign was to raise awareness of the struggles many of us face at Christmas time and how a little kindness goes a long way.
Taking inspiration from the the film ‘It’s a wonderful life’ we created a series of train posters and digital content to promote the campaign. Taking direct content from the film’s script, we highlighted key areas we felt supported the campaigns message.
Working with Big Man CGI we helped to curate the campaign film that was then rolled out across all digital platforms and was used as the key advertisement throughout the campaign.